SIMI EVENTS
Brand identity for SIMI, an events company creating elevated experiences through atmosphere, presence, and thoughtful visual details.
Working closely with our client, we developed a refined and distinctive identity designed to reflect SIMI’s sophisticated approach to events—balancing timeless elegance with a warm, contemporary sensibility.
THE CONCEPT
Inspired by refined spaces, warm evening light, and understated luxury, the visual direction combines an editorial serif wordmark with a restrained, sophisticated palette of Dull Black, Satin Nickel, Storm Dust, and Kiwi Brown.
The custom detail within the M introduces a subtle interruption of color, creating a distinctive visual signature within the wordmark. The supporting .S monogram extends this language into a simple, recognizable symbol, carrying the same interplay of form and color into the broader identity.
SERVICES PROVIDED
Brand Strategy · Brand Identity · Art Direction
