SECOND HAND NOISE
Updated: Oct 1
Brand identity for Second Hand Noise, an independent music production studio dedicated to crafting immersive sound experiences.
Working closely with our client, we developed a strategic and intentional identity that captures the studio's bold personality and creative vision. Designed to resonate with fans and artists while reflecting the emotion and energy behind every production.
THE CONCEPT
The identity is rooted in the idea that sound is both heard and felt. Inspired by the raw energy of music production, the visual system combines bold geometric forms, strong contrast, and a restrained palette to create a distinctive and memorable presence.
The custom monogram brings together the initials S, H and N into a dynamic symbol that feels structured yet in constant motion, reflecting rhythm, frequency, and creative flow. The tuning fork icon, paired with linear sound-inspired graphics, reinforces the studio’s connection to precision, harmony, and audio craftsmanship.
The result is a bold, modern identity that feels immersive, intentional, and built to evolve alongside the studio and the artists it collaborates with.
SERVICES PROVIDED
Brand Strategy · Brand Identity · Art Direction
