SECOND HAND NOISE
Brand identity for Second Hand Noise, an independent music production studio dedicated to crafting immersive sound experiences.
Working closely with our client, we developed a strategic and intentional identity that captures the studio's bold personality and creative vision—building a brand designed to resonate with artists while reflecting the precision, emotion, and energy behind every production.
THE CONCEPT
The identity is rooted in the idea that sound is both heard and felt. Inspired by the raw energy of music production, the visual system combines bold geometric forms, strong contrast, and a restrained palette to create a distinctive and memorable presence.
The custom monogram brings together the initials S and H into a dynamic symbol that feels structured yet in constant motion, reflecting rhythm, frequency, and creative flow. Supporting elements, including the tuning fork icon and linear sound-inspired graphics, reinforce the studio's connection to precision, harmony, and audio craftsmanship.
The result is a bold, modern identity that feels immersive, intentional, and built to evolve alongside the studio and the artists it collaborates with.
SERVICES PROVIDED
Brand Strategy · Brand Identity · Art Direction
