COSTAS BOUTIQUE
- Apr 30
- 1 min read
Updated: Aug 26
Brand identity for Costas Boutique — a local high-end women’s fashion boutique in Ponce, Puerto Rico.
Working one-on-one with our client, we guided her through a thoughtful and intentional process — shaping and translating her vision into a brand that feels elevated, cohesive, and unmistakably refined, designed to connect with her ideal clientele.
THE CONCEPT
The Costas Boutique identity is rooted in the essence of its name and its connection to the coast. The custom C symbol incorporates a subtle, fluid wave-like movement, creating a visual reference to the shoreline while maintaining an elegant and refined character. This simple yet distinctive detail gives the identity a sense of movement and place, translating the coastal inspiration into a sophisticated mark designed for the boutique.
The result is a brand that feels aligned, intentional, and built to grow with her business.
SERVICES PROVIDED
Brand Strategy · Brand Identity · Art Direction · Stationery Design · Print Production
FROM SCREEN TO PRINT
Bringing the Costas Boutique identity to life through handmade, gold-foiled stationery.
THE BRAND SYSTEM
A closer look at the visual direction and elements that shape the brand identity.
