PHASE 1​​

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25% DEPOSIT

TIMELINE: 1-3 weeks

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BOOK & DISCOVER

After booking, you’ll get access to your project dashboard and a discovery questionnaire. This helps us understand your goals, values, and audience—laying the foundation for research.

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RESEARCH & STRATEGY

We’ll gather inspiration via Pinterest to guide your brand direction, define your audience, refine visual preferences, and create a mood board that sets the tone for your identity.​​​​​​​​​​​​

PHASE 2

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2ND PAYMENT

TIMELINE: 1-3 weeks

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DESIGN & REFINE

With a clear aesthetic in place, we begin the design phase—starting with your primary logo and variations. Once a logo is approved, we move on to alternate marks, icons, and brand patterns. Revisions and refinements are made as needed until your brand is ready to shine.

PHASE 3

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3RD PAYMENT

TIMELINE: 1-3 weeks

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PRINT & SOCIAL MEDIA

Once your identity is finalized, we’ll apply it to essential print materials like business cards, packaging, or tags. After print designs are approved, we create matching social media assets for a cohesive online presence.

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*NOVA Package skips this phase.

PHASE 4

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FINAL PAYMENT

TIMELINE: 1-3 weeks

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DELIVER & LAUNCH

After final approval, you’ll receive all the files and tools you need to confidently launch your brand into the world—with clarity and consistency.

PHASE 5

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TIMELINE: 2-4 weeks

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WEB & SOCIAL MEDIA DESIGN

If you’ve booked or are booking a Website or Social Media package, we’ll begin those next — ensuring a seamless visual and strategic transition from your new brand identity into digital experiences and content.