We immerse ourselves in your story — uncovering the heart of your brand through thoughtful discovery and strategic research.
With a deep understanding of your audience, industry, and goals, we craft a visual identity that’s not only distinct, but purposeful—designed to communicate your essence with clarity and impact.
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Our process is collaborative,
intentional, and tailored to you.
PHASE 1
25% DEPOSIT
TIMELINE: 1-3 weeks
BOOK & DISCOVER
After booking, you’ll get access to your project dashboard and a discovery questionnaire. This helps us understand your goals, values, and audience—laying the foundation for research.
RESEARCH & STRATEGY
We’ll gather inspiration via Pinterest to guide your brand direction, define your audience, refine visual preferences, and create a mood board that sets the tone for your identity.
PHASE 2
2ND PAYMENT
TIMELINE: 1-3 weeks
DESIGN & REFINE
With a clear aesthetic in place, we begin the design phase—starting with your primary logo and variations. Once a logo is approved, we move on to alternate marks, icons, and brand patterns. Revisions and refinements are made as needed until your brand is ready to shine.
PHASE 3
3RD PAYMENT
TIMELINE: 1-3 weeks
PRINT & SOCIAL MEDIA
Once your identity is finalized, we’ll apply it to essential print materials like business cards, packaging, or tags. After print designs are approved, we create matching social media assets for a cohesive online presence.
*NOVA Package skips this phase.
PHASE 4
FINAL PAYMENT
TIMELINE: 1-3 weeks
DELIVER & LAUNCH
After final approval, you’ll receive all the files and tools you need to confidently launch your brand into the world—with clarity and consistency.
PHASE 5
TIMELINE: 2-4 weeks
WEB & SOCIAL MEDIA
If you’ve booked or are booking a Website or Social Media package, we’ll begin those next — ensuring a seamless visual and strategic transition from your new brand identity into digital experiences and content.
